The Golden Carrot is the main reason for the Giant Vegetable Competition in Wallace and Gromit: The Curse of the Were-Rabbit. It is awarded every year to the person who grows the biggest vegetable and is made of solid 24-carat gold. For this reason, it is used as a makeshift bullet by Victor Quartermaine to try and kill the Were-Rabbit by separating it from its base and loading it into a blunderbuss. Gromit thankfully stops it from reaching its target by piloting his toy plane in front of it. When Quartermaine is dealt with, Lady Tottington finds the slightly dented Golden Carrot and awards it to Gromit for his "brave and splendid marrow"